In the past few years, the concept of Product-led Growth (PLG) has become more and more popular in the B2B world. At its core, PLG is about leveraging products to reach, acquire, activate, convert, retain and expand your customer base and grow your revenue. Product is not only a set of features created to solve customer use cases and pain points, but also a Go-to-market (GTM) strategy and channel on its own. And if done right, PLG is proven to be an effective motion with a broader reach and higher efficiency, making it perfect to penetrate a new or competitive market and combat the ever-increasing Sales & Marketing costs.
Top 12 books on SaaS product-led growth
Top 12 books on SaaS product-led growth
Top 12 books on SaaS product-led growth
In the past few years, the concept of Product-led Growth (PLG) has become more and more popular in the B2B world. At its core, PLG is about leveraging products to reach, acquire, activate, convert, retain and expand your customer base and grow your revenue. Product is not only a set of features created to solve customer use cases and pain points, but also a Go-to-market (GTM) strategy and channel on its own. And if done right, PLG is proven to be an effective motion with a broader reach and higher efficiency, making it perfect to penetrate a new or competitive market and combat the ever-increasing Sales & Marketing costs.